News & Opinion

MediaSense in the press: Digiday Research – Why clients leave their agencies

MediaSense co-founder, Graham Brown, shares his views on Digiday’s latest research into client-agency relationships. In this article, Graham highlights the greater need for contractual governance:

“Transparency between clients and agencies is becoming much less of an issue – clients are increasingly taking on the mantle of governance regarding their contracts and are being more judicious about the terms in them.”

To read the article in full on please click here.

First featured on 13/04/2019.

Subscribe to our monthly newsletter for the latest media insights