This site uses anonymous third party analytics cookies: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. Read our Privacy Policy for further information. Accept and close.

MediaSense in the press: Digiday Research – Why clients leave their agencies

MediaSense co-founder, Graham Brown, shares his views on Digiday’s latest research into client-agency relationships. In this article, Graham highlights the greater need for contractual governance:

“Transparency between clients and agencies is becoming much less of an issue – clients are increasingly taking on the mantle of governance regarding their contracts and are being more judicious about the terms in them.”

To read the article in full on digiday.com please click here.

First featured on 13/04/2019.

Sign up to receive the latest media insights directly in your inbox