DiPA is MediaSense’s next generation approach to digital media auditing.

Providing speed, scale and accuracy to the audit process, DiPA enables advertisers to validate digital data delivery and unlock incremental performance and value from their digital investments


Client Challenges

Due to the overwhelming complexity and disruption in the ever-changing digital ecosystem, digital media performance is increasingly challenging to measure, manage and evaluate.

Next Generation Digital Auditing

Our digital audit products span the entire campaign cycle; from briefing, planning and investment through to delivery, quality and optimisation. We provide a rigorous and independent assessment of performance, with recommendations for improvements and where efficiencies can be unlocked. Digital auditing is available for all digital channels including Display, Programmatic, Video-on-demand, Social and Paid Search.


DiPA applies advanced techniques to data management and performance analytics, unlocking incremental value, opportunity, and competitive advantage.

The DiPA platform enables advertisers to identify value and calculate waste through customisable methodologies, optimise digital performance and actionable insights through augmented analytics and address ‘past’, ‘present and ‘future’ digital performance opportunities.

Why advertisers choose DiPA

DiPA is scalable, enabling a consistent approach across all markets, channels, and objectives

DiPA delivers accountability providing always on tracking and evidence based analyses

DiPA identifies more value and reduces wastage through faster outputs visualised and monitored through an always-on dashboard

DiPA drives deeper into data, sourced directly from the platforms, unlocking unique insight

DiPA provides actionable results through customisable methodologies and machine learning

DiPA is future-proofed, applying latest modelling techniques and is compatible with all major ad tech and mar tech platforms

Looking for more information? Book a DiPA demonstration with one of our client team.