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News & Insights

Posts tagged: Ryan Kangisser

YouTube wins back some marketers after ad uproar, but others stay away
News

YouTube wins back some marketers after ad uproar, but others stay away

“I think brands like giving Google a bloody nose as they have been so reliant and plowed so much money” into the company. Ryan Kangisser, MediaSense Digital Partner and Stack I/O Founder features in the Wall Street Journal on the tug-of-war between brands and YouTube, with some electing to return and others still showing concerns with the platform.

It’s true, brand safety is a huge issue, but don’t place all the blame on the agencies
News

It’s true, brand safety is a huge issue, but don’t place all the blame on the agencies

"As an industry, we’re great at focusing on metrics that show our campaign is working. We’re not wired to focus on the bad, which doesn’t address this crisis of confidence. We need to be more curious and challenge this data." As featured in ExchangeWire's article on The Times' brand safety investigation, Ryan Kangisser shares the importance of tackling the issues head-on.

Are clients sleepwalking Into tech monopolies?
Opinion

Are clients sleepwalking Into tech monopolies?

Our digital partner Ryan Kangisser asks if clients are sleepwalking into tech monopolies on AdAge.com

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