“I think brands like giving Google a bloody nose as they have been so reliant and plowed so much money” into the company. Ryan Kangisser, MediaSense Digital Partner and Stack I/O Founder features in the Wall Street Journal on the tug-of-war between brands and YouTube, with some electing to return and others still showing concerns with the platform. Full article available here.
News & Opinion
YouTube wins back some marketers after ad uproar, but others stay away
21 June 2017,