“I think brands like giving Google a bloody nose as they have been so reliant and plowed so much money” into the company. Ryan Kangisser, MediaSense Digital Partner and Stack I/O Founder features in the Wall Street Journal on the tug-of-war between brands and YouTube, with some electing to return and others still showing concerns with the platform. Full article available here.
YouTube wins back some marketers after ad uproar, but others stay away
21 June 2017,