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Posts tagged: Pitch Smart

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?
News

The Ethical Dilemma of Pitching: Should Agencies Charge for their Pitches?

Hannah Kimuyu, Managing Director at Brave Bison writes for Campaign - discussing the ethical dilemma of charging for pitching
MediaSense ‘Pitch Smart’ Study Reinforces the Need to Evolve the Pitch Process – Highlighting the Increasing Financial and Mental Toll Placed on Agencies
News

MediaSense ‘Pitch Smart’ Study Reinforces the Need to Evolve the Pitch Process – Highlighting the Increasing Financial and Mental Toll Placed on Agencies

MediaSense launches ‘Pitch Smart’ – a global media agency study on how current pitch practices can be improved, and specifically how the evaluation criteria (used for selection) could change to drive greater differentiation and impact.