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News & Opinion

Posts tagged: Joe Boulter

Opinion

Amazon’s Premier League Experiment

In December, Amazon live streamed its inaugural round of Premier League football, marking the first time Amazon Prime Video had run conventional TV ad breaks in the UK. Joe Boulter investigates the ROI.

28 January 2020
Opinion

The Rise of Amazon in the Advertising Industry

With the acquisition of Sizmek, Amazon gains a significant technology asset to their evolving advertising ecosystem. Marcus Chomyszyn, and Joe Boulter investigate the opportunities for advertisers.

29 July 2019

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