DiPA™ (Digital Performance Analytics) is a digital auditing system specifically designed to evaluate campaign performance in digital media channels and technology platforms.
With the complexities of the new digital ecosystem, digital media performance has become increasingly problematic to measure, manage and evaluate.
DiPA™ Digital Auditing
DiPA™ digital audits span the entire campaign cycle – from briefing, planning and investment through to delivery, quality and optimisation; providing an independent assessment of performance, with recommendations for improvements and potential efficiencies.
Digital auditing and analysis is available for all digital channels including Programmatic, VOD, Social and Paid Search.