News & Insights

MediaView – May 2025

Managing Supplier Complexity, Global Agency Family Tree & IAB UK's 2024 Digital Adspend Report. MediaView, MediaSense's latest newsletter is now live.

Opinion

Inside the Trend of Agency Searches on LinkedIn

Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.

Opinion

Advertisers Embrace Conservative Media in the New Trump Era

Sam Tomlinson comments on advertisers re-investment into conservative media.

Opinion

Digiday Media buying briefing: Havas’ Cookieless Solution

Ryan Kangisser notes that agencies’ cookieless solutions are rapidly evolving and becoming central to their go-to-market aprproach.

Opinion

EMEA Gains Lion’s Share of Media Spend for Biggest Global Reviews in 2024

Ryan Kangisser comments on the dominance in EMEA global media spend across 2024.

Opinion

What’s Next for R3 After its Acquisition by MediaSense?

Following MediaSense's acquisition of R3 in November, 2024, Jamie Posnanski and Shufen Goh discuss next steps in APAC.

Opinion

What is the Intermediaries’ Take on Pay-to-Play Pitches?

Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.

News

MediaView – February 2025

How marketer priorities are shifting, 3 strategies for digital retail media success & steps to kick-start Your media sustainability goals. MediaView, MediaSense's latest newsletter is now live.

Opinion

Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’

In an exclusive Q&A with Campaign Asia, MediaSense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.

Opinion

How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview

With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.

Opinion

5 Steps to Kick-Start Your Media Sustainability Journey

With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.

Opinion

3 Collaboration Strategies for Digital Retail Media Success

Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.