MediaSense is delighted to announce that we have been shortlisted in two categories at the Campaign Tech Awards 2025, in partnership with consumer healthcare company Haleon.
Our joint entry, “From Efficiency to Effectiveness – The Media Impact Model,” has been recognised for ‘Best Use of Insight’ & ‘Best Use of Data’.
Sam Tomlinson, Chief Client Officer at MediaSense, on MediaSense & Haleon making the shortlist, “Haleon are an excellent partner – consistently open to innovation and committed to driving greater impact from their media investment.”
Winners will be announced at the awards ceremony on 5th June in London.
Read the full shortlist here.
From Efficiency to Effectiveness
Has a focus on media efficiency come at the expense of effectiveness? If the answer is potentially yes, it may be time to:
- Clearly define and meaningfully measure campaign outcomes
- Identify the key drivers of campaign success through robust correlation analysis
- Use these insights to develop a composite metric that informs agency planning and buying – encouraging a focus on effectiveness ahead of efficiency
To find out more, please contact our team.
Further reading: ‘The Year of Effectiveness’.