News & Insights

Posts tagged: AdAge

Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process

Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.

News

Diageo Appoints PHD and Omnicom Media Group to Global Media Account

Drinks giant, Diageo has awarded its global media account to PHD and Omnicom Media Group. MediaSense are proud to have supported Diageo on the global media review.

News

What WPP’s board should do next: 10 prescriptions for business after Sorrell

"Don't panic, focus on what the clients' really want." Featuring in Ad Age, MediaSense Co-founder Graham Brown shares his views on the next steps WPP's board should take for life after Sorrell.

News

Dentsu notifies client Toyota of "irregularities" around media transactions in Japan

Graham Brown, co-founder & director of MediaSense, gives his opinion to AdAge on transparency issues within the Japanese media industry

News

AdAge covers our Media2020 CMO study

It’s "too risky" to outsource customer relationships and data. More than half of U.K. marketers expect to use fewer agencies in the future, according to a new report from MediaSense and the Incorporated Society of British Advertisers, the U.K.’s advertiser group.

Opinion

Are clients sleepwalking Into tech monopolies?

Our digital partner Ryan Kangisser asks if clients are sleepwalking into tech monopolies on AdAge.com