News & Opinion

MediaSense in the Press: Advertising Agencies Ask ‘Where Are All the People?’ in Battle for Talent

The Financial Times’ Alistair Gray looks at the current talent crisis in advertising; investigating the challenges around disparities relating to pay, creative tasks being put on the backfoot and insufficient training and career structure.

The article references ‘Media’s got talent?’ – recent research from The WFA and MediaSense that revealed how the media industry is facing its “worst-ever” talent crisis.  
To read the full article via the Financial Times, please click here.
First featured on 09/09/2022

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