News & Insights

MediaSense Supports Virgin Media O2 in Media Review

Virgin Media O2 has awarded its media planning and buying business to Manning Gottlieb OMD.

MediaSense are proud to have supported Virgin Media O2 in the review.

The review consolidates media planning and buying duties to one agency following last year’s merger of two of the UK’s largest telcos – Virgin Media and O2, a joint venture between their respective parent companies Liberty Global and Telefónica.

MediaSense Client Director, Mark Jones on the announcement: “Virgin Media, O2 and giffgaff are each incredibly exciting and dynamic brands, so it has been a privilege for MediaSense to support all three teams working together through one of 2022’s largest UK media planning and buying reviews. The participating agencies each rose to the challenge – and it was inspiring to see talented teams demonstrating world-class media capabilities and thought-leadership in the sustainability sphere. Congratulations to Manning Gottlieb OMD for the win.”

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