Diageo has called a global media review as it seeks to be “at the forefront of media planning and data-driven marketing”. The global drinks giant is one of the world’s top advertisers, spending more than £2bn ($2.4bn) a year on marketing. Diageo owns many of the world’s biggest alcohol brands, including Smirnoff, Guinness, Tanqueray and Johnnie Walker.
MediaSense are proud to be assisting Diageo on this latest review.
Graham Brown, Co-founder, MediaSense on the news: “MediaSense are delighted to be supporting Diageo with this important assignment – it’s a great honour to be working with this fantastic company and their iconic brands.”