MediaSense co-founder, Graham Brown shares his views on how changes in consumer habits and new competitors are forcing brands to rethink both their marketing and agency models.
Through the lens of MediaSense’s latest research, Media 2020 & Beyond, Graham focuses on five drivers of change; new consumer expectations, new breed of competitors, in-housing and co-locating, building a performance marketing culture and when growth is challenging.
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First featured on 22/04/2019.