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TViQ™ Weekly Performance – Week 43

 

Following on from last week’s Beverage sector win, Coca-Cola tops week 43 of the top performing TV ad campaigns of the week, with an iQ Score of 97. The ad for the newly launched ‘Fuze Tea’ in the UK was bought by MediaCom. Chanel’s Coco Mademoiselle campaign was the second best performer of the week with a score of 96, followed by Miss Dior with a score of 95. There was only one automotive brand to feature in the Top 10 as the sector starts to decelerate at this time of year.

The table below shows this week’s top performing campaigns:

Brand

Campaign

Sector

iQ Score

Coca-Cola Fuze Tea Food & Beverage 97
Chanel Coco Mademoiselle Perfume Health & Beauty 96
Christian Dior Miss Dior Fragrance Health & Beauty 95
Vodafone Vodafone Voxi Telecommunication 95
20th Century Fox Widows Film Entertainment 94
Pukka Pies Pukka Pies Food & Beverage 93
TK Maxx TK Maxx Retail 91
L’Oreal Infallible Fresh Wear Foundation Health & Beauty 90
Squarespace Squarespace Website Builder Business Services 90
BMW BMW Mini Automotive 89

 

To find out more about TViQ Scores, or for a live demo of TViQ, get in touch: mario.yiannacou@media-sense.com

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