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Event: Brands Take Back Control


MediaSense partners with WARC on a brand-led series of events exploring how marketers are taking back control of their media ecosystem. Hear from Direct Line’s Mark Evans, The Marketing Society’s ‘Marketing Leader of the Year 2018’ and eBay’s Marketing Director Gareth Jones, on their journey to more control.

Registration: 8:30-9:00

Introduction: 9:00-9:10

Session 1: How Direct Line achieved media transparency and effectiveness

Mark Evans, Marketing Director (Direct Line) 9:10-9:30

Q&A with live vote: 9:30-9:50

Session 2: The modern marketer’s guide to taking control

Gareth Jones, Marketing Director (eBay)/Ryan Kangisser, Digital Partner (MediaSense) 9:50-10:10

Q&A with live vote: 10:10-10:30


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