News
MediaSense Launches DE&I Audit Programme for Advertisers
15 December 2022
DE&I Measurement
CLIENT CHALLENGES
Due to the ever-increasing need for advertisers to measure, benchmark & enhance DE&I credentials, MediaSense has developed and launched an end-to-end Diversity, Equity & Inclusion (DE&I) audit.
FUTURE-FACING ANALYTICS
Our digital audit products span an entire campaign cycle; from briefing, planning and investment through to delivery, quality and optimisation. The DE&I programme evaluates the entire media ecosystem, from planning and audience targeting, through to data, technology, and all partners within the digital supply chain.
DiPA
Our DE&I audits are underpinned by DiPA, a media analytics platform that applies advanced techniques to data management and performance to help unlock incremental value, opportunity, and competitive advantage for advertisers. DiPA enables advertisers to identify value and calculate waste through customisable methodologies, optimise digital performance and actionable insights through augmented analytics and address ‘past’, ‘present and ‘future’ media performance.
MediaSense’s DE&I Audit Programme answers several key questions:
- Are an advertiser’s media campaigns reaching diverse, equitable and inclusive audiences?
- Does an advertiser’s media investment support diverse publishers and partners?
- Can an advertiser improve DE&I in their media ecosystem?