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Posts tagged: Sam Tomlinson

How to Defend Your Brand Marketing Budget in a Downturn
Opinion

How to Defend Your Brand Marketing Budget in a Downturn

An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Second Programmatic Supply Chain Study
News

Second Programmatic Supply Chain Study

Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
Digital Changemakers: Sam Tomlinson on Marketing as an Investment Rather Than a Cost
Opinion

Digital Changemakers: Sam Tomlinson on Marketing as an Investment Rather Than a Cost

Ian Whittaker and Sam Tomlinson discuss the language of the CFO for success in the boardroom.
AdTech Heroes: The Role of Consultancy with Sam Tomlinson
Opinion

AdTech Heroes: The Role of Consultancy with Sam Tomlinson

Sam Tomlinson on the AdTech Heroes podcast
Sam Tomlinson Recognised as one of Campaign’s “40 Over 40” Influential Figures in UK Media
News

Sam Tomlinson Recognised as one of Campaign’s “40 Over 40” Influential Figures in UK Media

UK winners of Campaign 40 Over 40 revealed
Programmatic Supply Chain Transparency Study: Reflections One Month On
Opinion

Programmatic Supply Chain Transparency Study: Reflections One Month On

Author Sam Tomlinson shares what he has learned since the report was first published