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News
Leaning into leadership: 3 shorts from 15 years as an industry body president
mediasense President (APAC) Shufen Goh shares key learnings and reflections from her journey as a marketing industry leader.
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News
Media 2025: Wave 6 – Key Findings Webinar
mediasense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.
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News
mediasense Acquires PwC’s Marketing & Media Advisory Business
mediasense, enters into an agreement to acquire PwC UK's Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in mediasense.
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Rethinking the Media Agency Model in 2024 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & mediasense Future of Media Agency Models report and its impact in 2024.
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Insights
Is In-Housing Still the Answer to Help Drive Efficiencies?
Leonardo Oliveira - Digital Strategy Director, explores the efficiency debate related to in-housing and how this has evolved since the pandemic.
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News
Marketing Procurement Trends 2023
The marketing procurement trends we’ve identified for 2023 stem from the observation that, for companies, process is the bridge between ambition and reality; and is the true catalyst for change within a marketing organization.
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Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
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News
CPG Transformation 2023
This article looks at the top line and long-term growth strategies of twelve consumer packaged goods companies that presented at 2023’s Consumer Analyst Group of New York (CAGNY) conference.
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Insights
Webinar Recording – Media 2025: Key Findings
Replay mediasense’s latest webinar covering key learnings from the latest wave of our Media:2020 programme, Media 2025.
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News
Event – Media 2025: Key Findings Webinar
Register for mediasense's upcoming webinar on the key learnings from the latest wave of our Media:2020 program, Media 2025.
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News
mediasense Launches Wave Five of Media 20:20 Research – Only 11% of Global CMOs Confident That They Have Completed Digital Transformation Journey
mediasense launches latest research study, Media 2025.
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News
mediasense launches Wave Four of Media 20:20 Research : CMOs Believe They are Too Slow in Transforming Media Models
Wave Four of our Media 20:20 research programme is out now – 2020’s in-depth study into how marketers are preparing their organisations for the rapidly changing media landscape. The findings are essential reading for CMOs, Marketing Directors, Media and Digital teams.