Ecosystem

We navigate marketers through the complexity of today’s partner landscape. From global agency networks to specialist shops and platform providers, we ensure marketers receive the right mix of talent and technology to match their business needs.

Services include:

• Agency ecosystem mapping
• Agency pitch management
• Platform and martech partner evaluation
• Benchmarking and contract negotiation
• Relationship and capability building

A strong agency model creates clarity, accountability and alignment to the internal marketing organization. We design and implement agency models that align to your strategy, whether that means consolidating relationships, building in-house capabilities, or creating hybrid models that flex to marketers’ individual needs.

Services include:

• Agency model development
• In-housing and hybrid model design
• Compensation and remuneration frameworks

Client-agency partnerships only deliver value when they perform. We provide governance, measurement, and optimization to ensure your partners deliver against agreed KPIs, while establishing robust visibility and confidence in outcomes.

Services include:

• KPI frameworks and evaluation tools
• Ongoing contract compliance and fee reconciliation