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Insights
Marketing in 2026: Accountability, Effectiveness Measurement & Responsible AI
Leaders at mediasense share perspectives on what’s reshaping marketing today and what the industry must prioritise next.
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News
Preparing for the Next Era of Marketing Talent
A global study by the WFA and mediasense on the future of marketing talent, and what organisations need to know to prepare.
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Insights
MPiQ Talk: Making sense of the data torrent to drive media effectiveness
Marketers are facing the challenge of proving which data actually drives incremental media performance and commercial value.
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News
mediasense Appoints Michelle Kelly as President, North America to Accelerate Unified Marketing Intelligence for Global Brands
Michelle will lead mediasense’s regional growth and help expand its advisory services across marketing ecosystem strategy, agency partnerships, operating model transformation and marketing intelligence capabilities.
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Insights
Procurement & the Commercial Architecture of Modern Media Organisations
Media is the largest growth lever on the balance sheet, yet most brands still struggle to prove its impact. Jack Shearring, Head of Transformation at mediasense, suggests the solution lies not in restructuring alone, but in procurement-led commercial architecture that aligns incentives, measurement and capability.
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News
Taking on the Sahara: Supporting Media Trust Through an Extraordinary Challenge
This April, our Chief Client Officer, Sam Tomlinson, is taking on an extraordinary challenge: running 250km across the Sahara Desert to raise funds for Media Trust.
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Insights
Why AI Search Demands New Metrics, Teams, and Thinking
Jamie Richards, Director at mediasense, explains why brands prioritizing AI search can turn momentum into sustained growth by shaping AI presence, aligning teams, and adopting measurable tools.
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Insights
2025 Agency New Business League
mediasense's quarterly roundup shows how advertising holding groups and agencies fared in terms of new business. Access the full reports here.
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Insights
Jakarta Forum Recap: Turning Influence into Strategic Impact
In Jakarta, mediasense brought together senior marketers, creators, and influencers to move beyond the noise surrounding influencer marketing and examine what truly drives effectiveness.
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News
mediasense Appointed as Crown Commercial Service’s Sole Media and Marketing Auditor
mediasense appointed to work with Crown Commercial Service, supporting the UK Government in future governance and oversight of its media and creative agency framework.
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Insights
Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026
mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.
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Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.