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Insights
The Challenges of Retail Media’s Evolution
Retail media is no longer just a trade marketing concern. Leo Oliveira explores how the channel has evolved, why many brands remain constrained by outdated structures, and what marketers can do to realise its full value.
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Insights
Building Better Marketing Systems in APAC
Most APAC marketers recognize the importance of balancing brand building and performance. The greater challenge lies in building an operating model that can sustain both over time.
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Insights
The Integration Gap in Integrated Marketing
The challenge with integrated marketing isn't a lack of technology, it's the ability to connect people, processes and priorities. Lauren Tiley explores why fragmentation persists and how organisations can create more seamless customer experiences.
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Insights
Cannes Lions 2026: Two Key Conversations Shaping Marketing’s AI-Enabled Future
How will AI reshape marketing's future? Two Cannes Lions discussions explored the implications for talent, agency models and value creation.
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Insights
Agentic AI in Programmatic: Which Way Now?
Agentic AI is generating significant interest across the advertising industry, but adoption remains in its early stages. Leo Oliveira explores what advertisers need to know and where the technology may have the greatest impact.
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News
mediasense Appoints Sam Tomlinson as CEO
mediasense has appointed Sam Tomlinson as CEO, reinforcing its ambition to remain the industry’s most trusted independent marketing advisor.
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Insights
Impact Over Input: What Outcome-Based Remuneration Really Requires
As pressure grows to prove marketing value, outcome-based remuneration is gaining momentum. Adam Edelshain explores the opportunities, challenges and practical realities of aligning agency compensation with business outcomes.
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Insights
Influencer Marketing Has a Memory Problem
Influencer marketing is scaling fast, but without memory it fails to improve. Ishan Chatterjee argues brands must rethink their operating model to turn activity into lasting commercial advantage.
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Insights
Clarity & Prioritization – 2 Key Unlocks for an Effective Pitch Process
Ryan Kangisser explains how clarity and prioritization in the pitch process help brands reduce delays, avoid over-testing, and run smarter reviews for faster, more effective agency decisions.
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Insights
Marketing’s Invisible Tax – The Cost of Poor Ecosystem Design
Siobhán Woodrow explores why modern marketing ecosystems often fail when complexity outpaces governance, leading to hidden costs through duplication, delays, fragmented workflows and unclear accountability.
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Insights
How to Evaluate Agency AI Propositions: A Procurement Guide
A practical procurement guide to evaluating agency AI propositions, managing risk, and ensuring real business value beyond platforms and hype.
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Insights
Marketing in 2026: Accountability, Effectiveness Measurement & Responsible AI
Leaders at mediasense share perspectives on what’s reshaping marketing today and what the industry must prioritise next.