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Insights
The New Paradigm for Agencies
As technology, AI and client needs evolve, the traditional agency model is being challenged. Ryan Kangisser explores what this means for marketer-agency relationships and the capabilities that will matter most in the future.
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Insights
Marketing Governance Needs to Be About Growth
mediasense CEO Sam Tomlinson argues that governance should provide a framework for aligning and optimising marketing operations and investment against the wider strategic goals of the business.
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Insights
Creator Marketing Governance in Indonesia with IDN
As Indonesia’s creator economy continues to grow, brands are looking beyond campaign delivery to build stronger governance, institutional memory and creator marketing performance.
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News
IAB UK’s HY 2026 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by mediasense.
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News
ISBA and mediasense report establishes first capability baseline for UK digital retail media networks
New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.
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Insights
Solving the Defining Tensions Facing CMOs in Asia Pacific
Fragmentation has become the reality of marketing in APAC. Shufen Goh examines why success depends not on simplifying the landscape, but on aligning teams, priorities and ways of working to drive growth.
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News
The Quiet Reinvention of Affiliate Marketing
Affiliate marketing is no longer confined to a specialist channel. Wong Jing Ying explores how affiliate has expanded across creators, retail media and commerce, and why organisational silos are holding brands back.
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Insights
Gaining Clarity on Retail Media Ownership & Budgets
Retail media's next challenge isn't media, it's governance. As investment grows, brands need clearer ownership, accountability and decision rights to unlock value.
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Insights
The Challenges of Retail Media’s Evolution
Retail media is no longer just a trade marketing concern. Leo Oliveira explores how the channel has evolved, why many brands remain constrained by outdated structures, and what marketers can do to realise its full value.
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Insights
Building Better Marketing Systems in APAC
Most APAC marketers recognize the importance of balancing brand building and performance. The greater challenge lies in building an operating model that can sustain both over time.
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Insights
The Integration Gap in Integrated Marketing
The challenge with integrated marketing isn't a lack of technology, it's the ability to connect people, processes and priorities. Lauren Tiley explores why fragmentation persists and how organisations can create more seamless customer experiences.
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Insights
Cannes Lions 2026: Two Key Conversations Shaping Marketing’s AI-Enabled Future
How will AI reshape marketing's future? Two Cannes Lions discussions explored the implications for talent, agency models and value creation.