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Insights
Impact Over Input: What Outcome-Based Remuneration Really Requires
As pressure grows to prove marketing value, outcome-based remuneration is gaining momentum. Adam Edelshain explores the opportunities, challenges and practical realities of aligning agency compensation with business outcomes.
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Insights
Influencer Marketing Has a Memory Problem
Influencer marketing is scaling fast, but without memory it fails to improve. Ishan Chatterjee argues brands must rethink their operating model to turn activity into lasting commercial advantage.
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Insights
Clarity & Prioritization – 2 Key Unlocks for an Effective Pitch Process
Ryan Kangisser explains how clarity and prioritization in the pitch process help brands reduce delays, avoid over-testing, and run smarter reviews for faster, more effective agency decisions.
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Insights
Marketing’s Invisible Tax – The Cost of Poor Ecosystem Design
Siobhán Woodrow explores why modern marketing ecosystems often fail when complexity outpaces governance, leading to hidden costs through duplication, delays, fragmented workflows and unclear accountability.
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Insights
How to Evaluate Agency AI Propositions: A Procurement Guide
A practical procurement guide to evaluating agency AI propositions, managing risk, and ensuring real business value beyond platforms and hype.
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Insights
Marketing in 2026: Accountability, Effectiveness Measurement & Responsible AI
Leaders at mediasense share perspectives on what’s reshaping marketing today and what the industry must prioritise next.
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Insights
MPiQ Talk: Making sense of the data torrent to drive media effectiveness
Marketers are facing the challenge of proving which data actually drives incremental media performance and commercial value.
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Insights
Procurement & the Commercial Architecture of Modern Media Organisations
Media is the largest growth lever on the balance sheet, yet most brands still struggle to prove its impact. Jack Shearring, Head of Transformation at mediasense, suggests the solution lies not in restructuring alone, but in procurement-led commercial architecture that aligns incentives, measurement and capability.
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Insights
Why AI Search Demands New Metrics, Teams, and Thinking
Jamie Richards, Director at mediasense, explains why brands prioritizing AI search can turn momentum into sustained growth by shaping AI presence, aligning teams, and adopting measurable tools.
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Insights
2025 Agency New Business League
mediasense's quarterly roundup shows how advertising holding groups and agencies fared in terms of new business. Access the full reports here.
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Insights
Jakarta Forum Recap: Turning Influence into Strategic Impact
In Jakarta, mediasense brought together senior marketers, creators, and influencers to move beyond the noise surrounding influencer marketing and examine what truly drives effectiveness.
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Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.