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IAB UK’s H1 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by mediasense.
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Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
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In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
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‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer
mediasense welcomes ex-PwC Partner, Sam Tomlinson as Chief Client Officer. Sam shares his reflections on the integration and transition one month on.
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‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.
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Leaning into leadership: 3 shorts from 15 years as an industry body president
mediasense President (APAC) Shufen Goh shares key learnings and reflections from her journey as a marketing industry leader.
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Media 2025: Wave 6 – Key Findings Webinar
mediasense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.
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mediasense Acquires PwC’s Marketing & Media Advisory Business
mediasense, enters into an agreement to acquire PwC UK's Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in mediasense.
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Rethinking the Media Agency Model in 2024 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & mediasense Future of Media Agency Models report and its impact in 2024.
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Marketing Procurement Trends 2023
The marketing procurement trends we’ve identified for 2023 stem from the observation that, for companies, process is the bridge between ambition and reality; and is the true catalyst for change within a marketing organization.
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Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
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CPG Transformation 2023
This article looks at the top line and long-term growth strategies of twelve consumer packaged goods companies that presented at 2023’s Consumer Analyst Group of New York (CAGNY) conference.