News & Opinion

MediaSense Appoints Ex-IPG Managing Partner, Oliver Barker in New Head of Strategic Accountability Role

Independent global media advisor, MediaSense, appoints Oliver Barker as Head of Strategic Accountability.

The Head of Strategic Accountability is a new role, designed to ensure MediaSense continues to be at the forefront of delivering future-fit audit solutions to clients looking to evolve the way they measure the productivity of their media investments.  

Oliver joins MediaSense from Rufus, the open-architecture agency, dedicated to Amazon and powered by Initiative (IPG). As Managing Partner, he led investment strategies for both client and agency teams. He has also held senior investment and agency-side trading roles at Magna Global and drove strategic trading at ZenithOptimedia. Oliver brings over 15+ years of global media industry experience and trading dynamics to MediaSense.

Ryan Kangisser, Managing Partner, Strategy at MediaSense on the appointment: “We are delighted to welcome back Oliver to this newly created Head of Strategic Accountability role. As a business we recognise the increasingly strategic role media now plays, and the need to evolve media accountability in ways which better balance efficiency with effectiveness. As a recognised industry practitioner in media analytics, investment and accountability, I’m excited to welcome Oliver back to bring his unrivalled expertise to our clients and colleagues”. 

Oliver Barker comments: “I’m excited to be joining MediaSense to help accelerate its next phase of growth. MediaSense has always been an innovator in media accountability and performance management so I’m looking forward to working with their talented teams and portfolio of world-renowned brands”.

Oliver’s appointment has been covered in Campaign, Research Live & Business Daily.

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