MediaSense Digital Strategy Director, Leonardo Oliveira, delivered a presentation on Adtech stacks at the Digital Marketing Europe 2023 Conference in March 2023. This conference sees marketing and media professionals coming together to share and gather knowledge on the latest digital marketing strategies and technologies.
In this session, Leonardo looked at: “The constant disruption and emergence of new technologies bring opportunities and challenges for advertisers, agencies, and complementary tech. How can advertisers know what and how to choose what technology they should use? Why A instead of B? Advertisers are demanding ownership of technology, yet they face challenges in setting the criteria and identifying what is more suitable for them”.
Watch the presentation here:
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