Should brands employ a chief media officer in-house?

02 August 2016, By Omar Oakes

Media experts across agencies, brands and advisors including MediaSense’s Graham Brown give commentary on the ANA recommendations to brands of employing an in-house chief media officer, as featured in Campaign.

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“Rebuilding trust will require some give and take on all sides. One key way of doing this is to have high, common standards.”

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Should brands employ a chief media officer in-house?

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“Rebuilding trust will require some give and take on all sides. One key way of doing this is to have high, common standards.”

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