What will the media ecosystem look like in the future?
The very real challenge marketers have to continually consider to ensure their businesses are future-proofed and adaptable to the constantly evolving media landscape.
- How should they organise themselves to be sufficiently agile in this new environment?
- How will their agency models have to change?
- Who will become their most trusted advisor in navigating this ecosystem?
- Will they need to in-source more to retain control and secure the skillsets they require?
MediaSense devised the Media2020 initiative with marketers for marketers, to help answer these questions and the many more that are increasingly asked when preparing themselves for a very different media landscape. Working alongside 200+ marketing professionals and senior decision makers, we uncovered the key areas of focus for marketers and the business challenges on their path to digital transformation.