Chris joined MediaSense with a background in data, technology, product, and offering development. He was most recently Marketing Services Global Offering Lead at Accenture Song.

In his role, Chris will further develop how MediaSense – and its clients – unlock the power of information to drive smarter decisions, sharpened performance, and strategic clarity around the impact of marketing spend. He will also oversee the expansion of the company’s data capabilities, AI-based assets and tech-enabled offerings.

Chris was also previously Chief Technology Officer, Head of Operations, and founding member at Procurian, where he architected the service delivery model, developed proprietary platforms, and led the company’s innovation agenda.