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News
Global Expansion Plan Accelerates as mediasense Acquires R3
The deal significantly extends the global footprint in North America and Asia and expands service offerings into creative and content management.
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News
WFA & mediasense – Future of Agency Remuneration Webinar
Registrations are now open to join Ryan Kangisser and Jack Shearring as they present key findings from the study.
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News
IAB UK’s H1 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by mediasense.
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News
Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
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News
In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
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Insights
Reimagining The Future Marketing Operating Model
Tech-enabled, consumer-centric & measurement-driven. Jack Shearring looks at the marketing operating model of the future.
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News
‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer
mediasense welcomes ex-PwC Partner, Sam Tomlinson as Chief Client Officer. Sam shares his reflections on the integration and transition one month on.
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News
‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.
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Insights
Key metrics for measuring social commerce success
As social commerce grows, marketers must find meaningful and holistic metrics to measure the effectiveness of their investments.
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News
Leaning into leadership: 3 shorts from 15 years as an industry body president
mediasense President (APAC) Shufen Goh shares key learnings and reflections from her journey as a marketing industry leader.
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News
Media 2025: Wave 6 – Key Findings Webinar
mediasense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.
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News
mediasense Acquires PwC’s Marketing & Media Advisory Business
mediasense, enters into an agreement to acquire PwC UK's Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in mediasense.