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News
Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
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News
In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
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Insights
Reimagining The Future Marketing Operating Model
Tech-enabled, consumer-centric & measurement-driven. Jack Shearring looks at the marketing operating model of the future.
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News
‘The appetite for growth is clear, and I’m excited to build on that momentum’ – An introduction to Sam Tomlinson, Chief Client Officer
mediasense welcomes ex-PwC Partner, Sam Tomlinson as Chief Client Officer. Sam shares his reflections on the integration and transition one month on.
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News
‘Remain Vigilant’: Sam Tomlinson Reflects on Transparency Study
A Media Leader Q&A on ‘game-changing’ transparency research with Sam Tomlinson.
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Insights
Key metrics for measuring social commerce success
As social commerce grows, marketers must find meaningful and holistic metrics to measure the effectiveness of their investments.
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News
Leaning into leadership: 3 shorts from 15 years as an industry body president
mediasense President (APAC) Shufen Goh shares key learnings and reflections from her journey as a marketing industry leader.
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News
Media 2025: Wave 6 – Key Findings Webinar
mediasense's most recent webinar covered the key themes from the latest wave of our latest landmark research study, Media 2025: Wave 6.
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News
mediasense Acquires PwC’s Marketing & Media Advisory Business
mediasense, enters into an agreement to acquire PwC UK's Marketing & Media Owner team, which will be its first major acquisition since Apiary Capital LLP acquired its majority stake in mediasense.
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News
Rethinking the Media Agency Model in 2024 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins The Media Leader Podcast to discuss the reaction to the WFA & mediasense Future of Media Agency Models report and its impact in 2024.
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News
Marketing Procurement Trends 2023
The marketing procurement trends we’ve identified for 2023 stem from the observation that, for companies, process is the bridge between ambition and reality; and is the true catalyst for change within a marketing organization.
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News
Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.