Three years after its first release, ISBA, the AOP and PwC’s Marketing & Media advisory team (now part of MediaSense) have published a follow-up study that suggests significant improvements by the industry. But is this really the case? Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
Read more here.
Learn more about Sam and his team joining MediaSense here.
Further reading: ISBA