Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
Related topics

Three years after its first release, ISBA, the AOP and PwC’s Marketing & Media advisory team (now part of mediasense) have published a follow-up study that suggests significant improvements by the industry. But is this really the case? Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
Read more here.
Learn more about Sam and his team joining mediasense here.
Further reading: ISBA
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
mediasense Announces Co-founder Graham Brown’s Move to Non-Executive Director Role
Graham Brown, mediasense co-founder and Executive Chair, will transition to the role of Non-Executive Director, continuing to support the company’s long-term vision under the leadership of CEO Jamie Posnanski.
Insights from the Forum: Synergies Between Marketing and Procurement Teams
mediasense gathered marketers and procurement leaders in Singapore, to discuss how marketing and procurement teams can bridge gaps between their functions and create joint strategic and commercial value.
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.