Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
Related topics
Three years after its first release, ISBA, the AOP and PwC’s Marketing & Media advisory team (now part of mediasense) have published a follow-up study that suggests significant improvements by the industry. But is this really the case? Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
Read more here.
Learn more about Sam and his team joining mediasense here.
Further reading: ISBA
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
mediasense unveils a new brand identity, uniting MediaSense, R3, and PwC’s UK advisory, positioning as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
Creativity vs the Machine – Trends from Cannes Lions 2025
At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.