Second Programmatic Supply Chain Study
Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
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Three years after its first release, ISBA, the AOP and PwC’s Marketing & Media advisory team (now part of mediasense) have published a follow-up study that suggests significant improvements by the industry. But is this really the case? Sam Tomlinson discusses what conclusions we should draw, and what he believes should happen next.
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Learn more about Sam and his team joining mediasense here.
Further reading: ISBA
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