The former ISBA director of media and advertising, Bob Wootton, has this week taken a role on the advisory board of MediaSense. Wootton will join immediately to assist with service and product development.
Wootton joins MediaSense having spent most of his post-agency career at ISBA representing the interests of the UK’s leading advertisers, addressing many of the most challenging industry issues.
Graham Brown, co-founder and director of MediaSense, commented: “Bob has spent the last 20 years in the privileged position of working closely with the UK’s leading advertisers. He has an unrivalled insight into the challenges facing clients and an intimate knowledge of the media services sector. We are delighted that he has agreed to work with us.”
Bob Wootton added: “I admire MediaSense’s professionalism and expertise; they have rightly earned their reputation for providing high quality and objective advice to its clients, which is so valuable in the current climate. I’m looking forward to working with the management team to help further accelerate their strong momentum, and to provide the very best counsel for their growing roster of global clients.”