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Optimizing Creative Agency Procurement in a Transformed Landscape
Creative agency procurement is evolving as AI accelerates production, strains talent, and fragments channels, forcing brands to buy strategic, human-led creativity and ecosystem thinking, not just assets.
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Neurodiversity at mediasense
mediasense has recently supported the launch of a neurodivergent employee network. Serena, Anshul and Eduardo – founders of the support group – share why they founded NDsense, and how they think the marketing industry can play its part.
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mediasense Announces Co-founder Graham Brown’s Move to Non-Executive Director Role
Graham Brown, mediasense co-founder and Executive Chair, will transition to the role of Non-Executive Director, continuing to support the company’s long-term vision under the leadership of CEO Jamie Posnanski.
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Insights from the Forum: Synergies Between Marketing and Procurement Teams
mediasense gathered marketers and procurement leaders in Singapore, to discuss how marketing and procurement teams can bridge gaps between their functions and create joint strategic and commercial value.
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mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
mediasense unveils a new brand identity, uniting MediaSense, R3, and PwC’s UK advisory, positioning as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
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mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
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Creativity vs the Machine – Trends from Cannes Lions 2025
At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.
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Optimizing Your Investment in Asia’s Complex Influencer Ecosystem
Shufen Goh, APAC President of mediasense outlines thoughtful strategies for effectively optimizing the scale and nuance of Asia’s rapidly evolving influencer landscape.
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IAB UK’s 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during 2024, with research conducted by mediasense.
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mediasense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards
mediasense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.
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ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.
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In the press: Digiday Media Buyer Briefing
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.