News & Insights

MediaView – July 2025
News

MediaView – July 2025

Featuring new Reports on Marketing Measurement, Digital Retail Media, and Social Media Volatility. MediaView, MediaSense's latest newsletter is now live.

Marketing Measurement: Navigating the Path to Measurement Maturity
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Marketing Measurement: Navigating the Path to Measurement Maturity

MediaSense’s latest guide explores the blockers to effective media measurement and offers a roadmap to maturity, with an APAC edition highlighting regional differences.

Managing Volatility in Social Media Marketing
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Managing Volatility in Social Media Marketing

MediaSense’s latest report unpacks the challenges of managing volatility in social media marketing, offering a roadmap to resilience through regulatory insight, diversified strategies, and influencer excellence.
ISBA’s Digital Retail Media Study Launches
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ISBA’s Digital Retail Media Study Launches

MediaSense proudly partnered with ISBA to publish the Digital Retail Media Study, a qualitative deep‑dive capturing perspectives from stakeholders across the marketing ecosystem.
MediaSense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
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MediaSense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients

Chris Banschbach joins MediaSense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
MediaView – June 2025
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MediaView – June 2025

Cannes Lions Panel Overview & Recording, Q1 Holding Company Update, Economic & Political Update Webinar Recording. MediaView, MediaSense's latest newsletter is now live.

MediaView – May 2025
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MediaView – May 2025

Managing Supplier Complexity, Global Agency Family Tree & IAB UK's 2024 Digital Adspend Report. MediaView, MediaSense's latest newsletter is now live.

IAB UK’s 2024 Digital Adspend Report Launches
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IAB UK’s 2024 Digital Adspend Report Launches

The report offers insights into the digital advertising market's performance during 2024, with research conducted by MediaSense.
MediaSense Shortlisted in Campaign’s Tech Awards 2025
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MediaSense Shortlisted in Campaign’s Tech Awards 2025

MediaSense & Haleon shortlisted in best use of insight and best use of data for Campaign’s Tech Awards.

Managing Supplier Complexity – 10 Key Considerations
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Managing Supplier Complexity – 10 Key Considerations

‘10 Key Considerations in Managing Supplier Complexity,’ offers guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
MediaSense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards
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MediaSense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards

MediaSense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.
ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
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ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media

ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including MediaSense.