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Insights
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.
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News
mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
mediasense unveils a new brand identity, uniting MediaSense, R3, and PwC’s UK advisory, positioning as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
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News
mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
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News
Creativity vs the Machine – Trends from Cannes Lions 2025
At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.
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Insights
What’s the Future Role of Media? It’s Complicated
Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & mediasense study on the topic were revealed.
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Insights
A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers
Shufen Goh, President, APAC at mediasense discusses how APAC marketers can extract value from Cannes Lions 2025.
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News
Optimizing Your Investment in Asia’s Complex Influencer Ecosystem
Shufen Goh, APAC President of mediasense outlines thoughtful strategies for effectively optimizing the scale and nuance of Asia’s rapidly evolving influencer landscape.
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News
IAB UK’s 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during 2024, with research conducted by mediasense.
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Insights
Inside the Trend of Agency Searches on LinkedIn
Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.
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Insights
Advertisers Embrace Conservative Media in the New Trump Era
Sam Tomlinson comments on advertisers re-investment into conservative media.
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News
mediasense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards
mediasense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.
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News
ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.