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The Path to CPG Performance
Using insights from 15 CPG industry leaders, we uncover how top CPG brands are navigating price sensitivity in 2024 through volume growth, brand-building, and marketing innovation.
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Media 2025 Wave Six
mediasense's sixth and latest wave of Media 2025 research finds the media and advertising landscape in the ‘next phase of its evolution’ as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation.
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Media Agency Transition – Navigating the Complexity
Media agency transitions are complex and high-risk. mediasense’s guide outlines clear roles, risk management strategies, and practical onboarding tips to help advertisers ensure a smooth, efficient, and disruption-free handover.
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Marketing Procurement Trends 2024
The Marketing Procurement Trends 2024 report explores the evolving priorities of marketing procurement teams as they balance agility and cost optimization in a year defined by change.
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e-Commerce Enablers
The report explores the emergence of e-commerce enablers in APAC, highlighting their critical role in the marketing landscape, their capabilities and maturity, and how brands can effectively collaborate with them to achieve business goals.
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Media’s Got Talent
Findings from the largest study into Global Media Talent, run in partnership with the World Federation of Advertisers.
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Working/Non-Working
mediasense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.
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Pitch Smart – Global Media Agency Study on Improving Pitch Practices
mediasense’s pitch management guide outlines key stages—planning, alignment, RFPs, and collaboration—to help advertisers run effective pitches and build stronger agency partnerships.
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Proprietary Media – Best Practice for Advertisers
Proprietary media is reshaping agency trading. Our guide explains its benefits, essential contract safeguards, and future trends - helping advertisers engage with confidence and transparency in this evolving media model.
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Pitch Management – Key Stages for Success
mediasense’s pitch management guide outlines key stages - planning, alignment, RFPs, and collaboration - to help advertisers run effective pitches and build stronger agency partnerships.
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The Future of Media Agency Models
mediasense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.
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Global Creative Hotshops
This report explores how creator integration, shared accountability, and AI-powered expertise can help brands maximize creative hotshops’ potential and thrive in a shifting market.