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Marketing Procurement Trends 2024
The Marketing Procurement Trends 2024 report explores the evolving priorities of marketing procurement teams as they balance agility and cost optimization in a year defined by change.
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e-Commerce Enablers
The report explores the emergence of e-commerce enablers in APAC, highlighting their critical role in the marketing landscape, their capabilities and maturity, and how brands can effectively collaborate with them to achieve business goals.
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Media’s Got Talent
Findings from the largest study into Global Media Talent, run in partnership with the World Federation of Advertisers.
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Working/Non-Working
mediasense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.
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Pitch Smart – Global Media Agency Study on Improving Pitch Practices
mediasense’s pitch management guide outlines key stages—planning, alignment, RFPs, and collaboration—to help advertisers run effective pitches and build stronger agency partnerships.
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Proprietary Media – Best Practice for Advertisers
Proprietary media is reshaping agency trading. Our guide explains its benefits, essential contract safeguards, and future trends - helping advertisers engage with confidence and transparency in this evolving media model.
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Pitch Management – Key Stages for Success
mediasense’s pitch management guide outlines key stages - planning, alignment, RFPs, and collaboration - to help advertisers run effective pitches and build stronger agency partnerships.
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The Future of Media Agency Models
mediasense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.
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Global Creative Hotshops
This report explores how creator integration, shared accountability, and AI-powered expertise can help brands maximize creative hotshops’ potential and thrive in a shifting market.
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AI in Creative Production
This guide examines AI’s evolving role in creative marketing, highlighting key challenges and opportunities, with practical insights and case studies to guide strategic adoption.