-
Humans, Marketing & Machines – How talent, skills and incentives are being redefined
New research from WFA and mediasense reveals how AI is reshaping marketing talent and capabilities, and why strategic thinking, faster upskilling and better-aligned incentives will be critical to future success.
-
AI Search: What Brands Should Focus on Now
A mediasense report exploring how brands can navigate the evolving AI Search landscape, from ownership and measurement to tooling and execution.
-
Impact Over Input: The Shift to Outcome-Based Remuneration
A mediasense report exploring the future of outcome-based agency remuneration, and how AI, data and measurement are reshaping the model.
-
In-Housing AI
A joint study from mediasense and the WFA reveals how gen AI is reshaping the in-house creative function, offering both promise and complexity.
-
The Future of the Media Organisation
Research from mediasense and the WFA reveals how leading brands are reimagining the role, structure and capabilities of their media teams - and where critical gaps still hold them back.
-
Marketing Measurement: Navigating the Path to Measurement Maturity
This guide offers a clear, structured approach to evolve marketing measurement, build maturity, and unlock smarter, more impactful decision-making – with an APAC companion piece for regional insights.
-
ISBA’s Digital Retail Media Study
The mediasense and ISBA latest study, diving deep into retail media’s rapid growth, explores opportunities across the marketing ecosystem.
-
Managing Volatility in Social Media Marketing
mediasense’s latest report unpacks the challenges of managing volatility in social media marketing, offering a roadmap to resilience through regulatory insight, diversified strategies, and influencer excellence.
-
Managing Supplier Complexity – 10 Key Considerations
‘10 Key Considerations in Managing Supplier Complexity,’ offers guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
-
Future of Agency Remuneration
Research from mediasense and the WFA reveals three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
-
Audience Extension Networks – A Guide for Advertisers
Audience Extension Networks expand reach but carry brand safety and fraud risks. mediasense’s guide helps advertisers understand, audit, and manage AENs effectively for safer, more transparent programmatic media buying.
-
Leveraging Your Influencer Mix
This report guides the review of different types of influencers, where they deliver the greatest impact, and key principles to help marketers build the right mix for maximum campaign effectiveness.