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Insights
A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers
Shufen Goh, President, APAC at mediasense discusses how APAC marketers can extract value from Cannes Lions 2025.
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News
Optimizing Your Investment in Asia’s Complex Influencer Ecosystem
Shufen Goh, APAC President of mediasense outlines thoughtful strategies for effectively optimizing the scale and nuance of Asia’s rapidly evolving influencer landscape.
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News
IAB UK’s 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during 2024, with research conducted by mediasense.
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Insights
Inside the Trend of Agency Searches on LinkedIn
Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.
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Insights
Advertisers Embrace Conservative Media in the New Trump Era
Sam Tomlinson comments on advertisers re-investment into conservative media.
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News
mediasense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards
mediasense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.
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News
ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.
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Insights
What is the Intermediaries’ Take on Pay-to-Play Pitches?
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
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Insights
Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
In an exclusive Q&A with Campaign Asia, mediasense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
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Insights
How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.
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Insights
5 Steps to Kick-Start Your Media Sustainability Journey
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.
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Insights
3 Collaboration Strategies for Digital Retail Media Success
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.