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Insights
Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
In an exclusive Q&A with Campaign Asia, mediasense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
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Insights
How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.
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Insights
5 Steps to Kick-Start Your Media Sustainability Journey
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.
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Insights
3 Collaboration Strategies for Digital Retail Media Success
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.
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Insights
WFA Partner Predictions for 2025
Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.
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Insights
Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.
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Insights
Campaign’s Year Ahead Event: Embracing Change in 2025
At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.
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News
In the press: Digiday Media Buyer Briefing
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.
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News
mediasense Announces Jamie Posnanski as Global CEO as Founder Graham Brown Becomes Executive Chairman
Ex-Accenture Song Global Managing Director and marketing transformation innovator will lead mediasense into its next exciting period of development and growth.
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News
Global Expansion Plan Accelerates as mediasense Acquires R3
The deal significantly extends the global footprint in North America and Asia and expands service offerings into creative and content management.
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News
WFA & mediasense – Future of Agency Remuneration Webinar
Registrations are now open to join Ryan Kangisser and Jack Shearring as they present key findings from the study.
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News
IAB UK’s H1 2024 Digital Adspend Report Launches
The report offers insights into the digital advertising market's performance during the first half of the year, with research conducted by mediasense.