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News
mediasense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards
mediasense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.
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News
ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.
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Insights
What is the Intermediaries’ Take on Pay-to-Play Pitches?
Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.
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Insights
Campaign Interview – Jamie Posnanski: ‘The Holding Company Model Has Been Broken for a Long Time’
In an exclusive Q&A with Campaign Asia, mediasense CEO, Jamie Posnanski discusses the challenges global brands face due to fragmented agency networks & the surge of specialist marketing suppliers.
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Insights
How Marketer Attitudes are Shifting Ahead of a Transformative 2025 – Marketing Procurement IQ Interview
With integration the ‘order of the day’, Ryan Kangisser & Sam Tomlinson discuss shifting marketer priorities in 2025 and the drive towards simplification and effectiveness with Marketing Procurement IQ.
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Insights
5 Steps to Kick-Start Your Media Sustainability Journey
With media’s environmental impact under scrutiny & the CSRD mandating sustainability reporting, companies must align media supply chains with regulatory standards. Here’s 5 steps to ensure compliance.
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Insights
3 Collaboration Strategies for Digital Retail Media Success
Sam Tomlinson writes for the Media Leader - exploring the rapidly growing landscape of retail media & highlighting three messages for advertisers, media owners & retailers.
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Insights
WFA Partner Predictions for 2025
Strategic partners of the WFA share their global marketing predictions for 2025. Ryan Kangisser contributes, highlighting a more refined role for media and shift from 'attention to intention'.
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Insights
Rethinking Agency Remuneration in 2025 – The Media Leader Podcast with Ryan Kangisser
Ryan Kangisser joins the Media Leader podcast to discuss the key themes and reaction to the Future of Agency Remuneration report.
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Insights
Campaign’s Year Ahead Event: Embracing Change in 2025
At Campaign's 'Year Ahead' Breakfast Briefing, industry leaders across brands, media owner and media & creative agencies gathered to discuss the way forward in a world marked by geopolitical tensions, rapid technological evolution, and shifting consumer expectations.
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News
In the press: Digiday Media Buyer Briefing
Digiday wraps up its latest Media Buyer Briefing, with insights from mediasense Chief Strategy Officer, Ryan Kangisser.
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News
mediasense Announces Jamie Posnanski as Global CEO as Founder Graham Brown Becomes Executive Chairman
Ex-Accenture Song Global Managing Director and marketing transformation innovator will lead mediasense into its next exciting period of development and growth.