News & Insights

mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence

mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients

Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.

Creativity vs the Machine – Trends from Cannes Lions 2025

At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.

What’s the Future Role of Media? It’s Complicated

Our Cannes Lions panel explored the Future of the Media Organisation, where findings from the upcoming WFA & mediasense study on the topic were revealed.

A Cannes Lions 2025 Guide for ROI-Hungry APAC Marketers

Shufen Goh, President, APAC at mediasense discusses how APAC marketers can extract value from Cannes Lions 2025.

Optimizing Your Investment in Asia’s Complex Influencer Ecosystem

Shufen Goh, APAC President of mediasense outlines thoughtful strategies for effectively optimizing the scale and nuance of Asia’s rapidly evolving influencer landscape.

IAB UK’s 2024 Digital Adspend Report Launches

The report offers insights into the digital advertising market's performance during 2024, with research conducted by mediasense.

Inside the Trend of Agency Searches on LinkedIn

Brands are turning to LinkedIn for agency searches, but expert guidance remains crucial for securing the right fit.

Advertisers Embrace Conservative Media in the New Trump Era

Sam Tomlinson comments on advertisers re-investment into conservative media.

mediasense Talent Wins ‘Rising to the Top – Media’ at Campaign Inspiring Women Awards

mediasense's Isy Bagge named as winner of the ‘Rising to the Top – Media’ award at Campaign’s Inspiring Women Awards.

ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media

ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.

What is the Intermediaries’ Take on Pay-to-Play Pitches?

Intermediaries comment on VoxComm's latest op-ed, which warns that agencies paying for pitch opportunities could undermine fair competition and limit advertisers' choices.