Inside AI’s Growing Role in Agency Reviews – How it is Transforming the Pitch Process
Ryan Kangisser comments on the need for agencies to find the right balance in explaining AI to marketers during pitches.
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Agencies are using AI to complete all sorts of tasks in new business pitches, with many agency holding companies investing millions of dollars into the technology to keep pace with competitors.
The technology is helping agencies save time and money, and allowing shops to test and fine-tune their creative ideas before presenting them to clients.
MediaSense’s Ryan Kangisser comments on where the tension lies, and the need for agencies to find the right balance in explaining AI to marketers during pitches, especially as clients continue to move more work in-house.
Read the full article here.
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