In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media
Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.
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Lego has handled its creative advertising needs in-house for a decade. Now, following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is building up its in-house media buying capabilities.
mediasense’s Ryan Kangisser comments on Lego expanding its in-house media operation.
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