Reports
Category:
-
ISBA’s Digital Retail Media Study
The mediasense and ISBA latest study, diving deep into retail media’s rapid growth, explores opportunities across the marketing ecosystem.
-
Managing Supplier Complexity – 10 Key Considerations
‘10 Key Considerations in Managing Supplier Complexity,’ offers guidance to CMOs, Marketing Procurement leaders, and senior marketers grappling with the ever-evolving supplier landscape.
-
Future of Agency Remuneration
Research from mediasense and the WFA reveals three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
-
Audience Extension Networks – A Guide for Advertisers
Audience Extension Networks expand reach but carry brand safety and fraud risks. mediasense’s guide helps advertisers understand, audit, and manage AENs effectively for safer, more transparent programmatic media buying.
-
Media 2025 Wave Six
mediasense's sixth and latest wave of Media 2025 research finds the media and advertising landscape in the ‘next phase of its evolution’ as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation.
-
Media Agency Transition – Navigating the Complexity
Media agency transitions are complex and high-risk. mediasense’s guide outlines clear roles, risk management strategies, and practical onboarding tips to help advertisers ensure a smooth, efficient, and disruption-free handover.
-
Media’s Got Talent
Findings from the largest study into Global Media Talent, run in partnership with the World Federation of Advertisers.
-
Working/Non-Working
mediasense, in partnership with the WFA are delighted to launch a new study focused on the evolving use of ‘Working/Non-working’ and how digital transformation is accelerating the impetus to create a new taxonomy.
-
Pitch Smart – Global Media Agency Study on Improving Pitch Practices
mediasense’s pitch management guide outlines key stages—planning, alignment, RFPs, and collaboration—to help advertisers run effective pitches and build stronger agency partnerships.
-
Proprietary Media – Best Practice for Advertisers
Proprietary media is reshaping agency trading. Our guide explains its benefits, essential contract safeguards, and future trends - helping advertisers engage with confidence and transparency in this evolving media model.
-
Pitch Management – Key Stages for Success
mediasense’s pitch management guide outlines key stages - planning, alignment, RFPs, and collaboration - to help advertisers run effective pitches and build stronger agency partnerships.
-
The Future of Media Agency Models
mediasense and the WFA launches 'Future of Media Agency Models' study - looking into how brands are evolving their agency models to better align with their ever changing needs.