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Agency Search, Review & Selection

Independent agency search and pitch management

Whether it’s a review for a media agency, creative agency, production partner, influencer specialist or wider agency roster, mediasense helps marketers make confident, evidence-based decisions.

We combine independent advice, market intelligence, commercial expertise and operational rigor to help brands choose the right agencies, strengthen agency models and improve marketing performance.

What we do

1. Agency Search & Pitch management:

We run agency reviews across media, creative, digital, social, influencer, production and integrated marketing services.

2. Agency Ecosystem Design:

We assess and redesign agency structures, roles, governance and ways of working so teams can operate with greater clarity, accountability and effectiveness.

3. Commercial Optimization:

We evaluate & design future-fit remuneration models, resource plans and contract terms to improve value, transparency and performance.

4. Transition & Implementation:

We support onboarding, transition planning and governance to ensure new partnerships start well and deliver value faster.

Agency reviews are not just about replacing an incumbent partner.

They ensure capability, value, structure and performance requirements are aligned to a future marketer needs:

  • Is our agency model fit for the AI era?
  • Are we receiving the capabilities we need?
  • Are roles and responsibilities clear?
  • Are we leveraging agentic capabilities effectively?
  • Are we paying fairly for the value we receive?
  • Are we incentivizing the right behaviors?
  • Is our roster helping or hindering collaboration?
  • Are we structured for global consistency and local effectiveness?

We help clients answer these questions before a review begins, through the selection process, and after a decision has been made.

We use our proprietary Blueprint process to run structured, fair and commercially robust agency reviews. It helps marketers make better decisions and drive better outcomes.

Align
We align around business priorities, marketing goals, operating model needs and the capabilities required for the future.

Test
We test agencies, commercial models and ecosystem options through a rigorous, objective evaluation process.

Decide
We help stakeholders reach alignment and make confident decisions backed by evidence.

Protect
We support transition, implementation and governance so the value of the decision is realised in practice.

Clients typically see:

  • Stronger agency capabilities & remunerational models aligned to business priorities
  • More effective, AI-ready agency operating models
  • Reduced duplication and clearer accountability
  • Improved commercial value and contract structures
  • Better collaboration across agency partners
  • Faster onboarding and transition
  • Increased confidence in agency selection decisions
  • Stronger marketing performance and better return on investment

Why mediasense

Independent advice. Deep experience. Better decisions.

Unlike many pitch consultants, we work solely for marketers, giving clients independent advice with no competing interests.

Over the last three years, mediasense has advised on:

  • More than $20 billion in media agency reviews
  • More than $2 billion in creative agency reviews
  • Many of the world’s largest and most complex agency transformations
  • Global, regional and local agency ecosystems

Our team brings together expertise in agency operations, commercial models, talent, contracts, governance, media, creative, production, technology and AI. So, we do more than help clients choose an agency, we help them build future-ready agency ecosystems that deliver.

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