ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.
Related topics
ISBA has released its Media Services Framework 2025, aiming to address agency non-compliance in proprietary media.
The 2025 update focuses on proprietary media terms to ensure agencies “adhere to their contractual obligations” and improve transparency in their operations.
The latest framework is an evolution of the 2021 version.
The update is a result of consultations with agencies, advertisers, auditors and intermediaries, including mediasense.
Mary Rash, Head of Compliance at mediasense comments:
“mediasense is proud to have contributed once again to the development of IBSA’s new Media Services Framework Agreement, a significant step in addressing key industry concerns such as governance over inventory use and proprietary media. As Agency Holding Companies increasingly focus on proprietary media solutions, this agreement represents an important evolution for clients and their agency partners in aligning their interests while strengthening transparency, accountability, and governance.”
Proprietary Media is explored further in our guide, Proprietary Media – Best Practice for Advertisers. To download your copy please complete this form.
Press Coverage: Campaign | Marketing Beat | Little Black Book
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
Neurodiversity at mediasense
mediasense has recently supported the launch of a neurodivergent employee network. Serena, Anshul and Eduardo – founders of the support group – share why they founded NDsense, and how they think the marketing industry can play its part.
mediasense Announces Co-founder Graham Brown’s Move to Non-Executive Director Role
Graham Brown, mediasense co-founder and Executive Chair, will transition to the role of Non-Executive Director, continuing to support the company’s long-term vision under the leadership of CEO Jamie Posnanski.
Insights from the Forum: Synergies Between Marketing and Procurement Teams
mediasense gathered marketers and procurement leaders in Singapore, to discuss how marketing and procurement teams can bridge gaps between their functions and create joint strategic and commercial value.