ISBA Updates Media Services Framework to Tackle ‘Tension’ Over Proprietary Media
ISBA announces update after consultation with agencies, advertisers, auditors and intermediaries, including mediasense.
Related topics

ISBA has released its Media Services Framework 2025, aiming to address agency non-compliance in proprietary media.
The 2025 update focuses on proprietary media terms to ensure agencies “adhere to their contractual obligations” and improve transparency in their operations.
The latest framework is an evolution of the 2021 version.
The update is a result of consultations with agencies, advertisers, auditors and intermediaries, including mediasense.
Mary Rash, Head of Compliance at mediasense comments:
“mediasense is proud to have contributed once again to the development of IBSA’s new Media Services Framework Agreement, a significant step in addressing key industry concerns such as governance over inventory use and proprietary media. As Agency Holding Companies increasingly focus on proprietary media solutions, this agreement represents an important evolution for clients and their agency partners in aligning their interests while strengthening transparency, accountability, and governance.”
Proprietary Media is explored further in our guide, Proprietary Media – Best Practice for Advertisers. To download your copy please complete this form.
Press Coverage: Campaign | Marketing Beat | Little Black Book
Related topics
Get access to the thinking that shapes tomorrow’s marketing
Up next
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.
mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
mediasense unveils a new brand identity, uniting MediaSense, R3, and PwC’s UK advisory, positioning as an integrated partner offering unified governance and measurement across the entire marketing supply chain.
mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.