MediaSense Chief Client Officer, Sam Tomlinson writes for the Media Leader – exploring the rapidly growing landscape of retail media (currently projected to reach £4–5bn in the UK by 2025).
The article highlights three messages tailored for advertisers, media owners & retailers and emphasises how cross-group collaboration will be essential to harnessing retail media’s potential – it’s designed to offer value to decision-makers navigating this evolving space.
It also references the role of industry initiatives like ISBA’s Responsible Retail Media Framework and previews an upcoming, MediaSense & ISBA UK-wide study which aims to enhance governance and insight in this space.
You can read the article in full here.