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Posts tagged: Digiday

In the Press: Lego to Bring More Media In-House After Appointing Publicis One to Handle Global Media

Ryan Kangisser comments on the Danish brick-maker building up its in-house media buying capabilities.

MediaSense’s Sam Tomlinson suggests fewer companies are treating brand marketing as an afterthought.

MediaSense’s Ryan Kangisser comments on Georgia-Pacific’s experimentation into newer media channels.

MediaSense's Ryan Kangisser comments on the accelerated drive around AI from the agency holding groups.

Digiday examines the various viewpoints around the practice of principal media and its implications for marketers, with commentary from Cyd Falkson.

Digiday explores how CMOs are navigating the issue of transparency around agency profit models, with commentary from Ryan Kangisser.

Digiday explores what solutions surrounding cost-effectiveness have started to arrive, given the shifts in Ad-Industry budgets.

Digiday's Michael Burgi looks at the state of media buying briefing with commentary from Ryan Kangisser, Managing Partner, MediaSense.

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on agency remuneration in 2021.

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views with Digiday on how the pitch market is adjusting to current economic climate.

MediaSense Managing Partner, Strategy, Ryan Kangisser shares his views on zero-based budgeting during the Coronavirus Crisis.

A view from Ryan Kangisser, MediaSense Managing Partner on how non-essential software and ad tech fees will become impacted in the current climate.