Organization
Future-fit structure and operations
At mediasense, we help marketers design resilient organizations, build capabilities and embed frameworks that drive agility, self-sufficiency and growth. From team structure to capabilities and operations, we ensure marketing operates as a strategic engine of the business.
We design marketing organizations that are agile, effective, and aligned to business strategy. Whether you’re restructuring teams, building in-house capabilities, or developing new operating models, we make sure your organization is future-ready.
Services include:
- Transformation strategy
- Organizational design and optimization
- In-housing development
- Operating model design
Our recommendations are based on intimate knowledge of how marketing teams should be structured to effectively navigate a constantly evolving marketing ecosystem. We collaborate daily with organizations of all sizes and governance models, giving us unmatched understanding of the roles, responsibilities, skills and processes required to succeed.
Services include:
- Internal capability assessment and gap analysis
- Process mapping and workflow optimization
We help marketers turn data, technology, and AI into competitive advantage. From martech stack design to AI strategy, we work with our clients to ensure investments in data, tech, and AI deliver real business outcomes — not complexity.
Services include:
- Data strategy development
- Data governance and compliance frameworks
- Martech stack evaluation and optimization
- Platform and partner review
- Generative AI effectiveness audits
- AI platform and partner evaluation
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News
mediasense Announces Co-founder Graham Brown’s Move to Non-Executive Director Role
Graham Brown, mediasense co-founder and Executive Chair, will transition to the role of Non-Executive Director, continuing to support the company’s long-term vision under the leadership of CEO Jamie Posnanski.
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News
Insights from the Forum: Synergies Between Marketing and Procurement Teams
mediasense gathered marketers and procurement leaders in Singapore, to discuss how marketing and procurement teams can bridge gaps between their functions and create joint strategic and commercial value.
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Insights
Insights from the Panel: Unpacking Brand-Influencer Partnerships in Asia Pacific
mediasense gathered marketers, creators and influencers in Manila, Philippines, to discuss how to unlock effective influencer marketing through better campaign strategy, partnerships, and governance.