Organization
Future-fit structure and operations
At mediasense, we help marketers design resilient organizations, build capabilities and embed frameworks that drive agility, self-sufficiency and growth. From team structure to capabilities and operations, we ensure marketing operates as a strategic engine of the business.
We design marketing organizations that are agile, effective, and aligned to business strategy. Whether you’re restructuring teams, building in-house capabilities, or developing new operating models, we make sure your organization is future-ready.
Services include:
- Transformation strategy
- Organizational design and optimization
- In-housing development
- Operating model design
Our recommendations are based on intimate knowledge of how marketing teams should be structured to effectively navigate a constantly evolving marketing ecosystem. We collaborate daily with organizations of all sizes and governance models, giving us unmatched understanding of the roles, responsibilities, skills and processes required to succeed.
Services include:
- Internal capability assessment and gap analysis
- Process mapping and workflow optimization
We help marketers turn data, technology, and AI into competitive advantage. From martech stack design to AI strategy, we work with our clients to ensure investments in data, tech, and AI deliver real business outcomes — not complexity.
Services include:
- Data strategy development
- Data governance and compliance frameworks
- Martech stack evaluation and optimization
- Platform and partner review
- Generative AI effectiveness audits
- AI platform and partner evaluation
Connect with us
Get insight into the structures and ways-of-working of leading marketing teams.
Get in touch
Our latest thinking
Latest report
All reportsLatest news & insights
All news & insights-
News
mediasense Appointed as Crown Commercial Service’s Sole Media and Marketing Auditor
mediasense appointed to work with Crown Commercial Service, supporting the UK Government in future governance and oversight of its media and creative agency framework.
-
Insights
Why Decision Clarity Will Be the Most Expensive Marketing Failure of 2026
mediasense CEO Jamie Posnanski discusses how sustainable competitive advantage in marketing will not come from doing more things faster or cheaper. Instead, it will come from better decisions - made earlier, with less bias, and governed continuously.
-
Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.