Organization
Future-fit structure and operations
At mediasense, we help marketers design resilient organizations, build capabilities and embed frameworks that drive agility, self-sufficiency and growth. From team structure to capabilities and operations, we ensure marketing operates as a strategic engine of the business.
We design marketing organizations that are agile, effective, and aligned to business strategy. Whether you’re restructuring teams, building in-house capabilities, or developing new operating models, we make sure your organization is future-ready.
Services include:
- Transformation strategy
- Organizational design and optimization
- In-housing development
- Operating model design
Our recommendations are based on intimate knowledge of how marketing teams should be structured to effectively navigate a constantly evolving marketing ecosystem. We collaborate daily with organizations of all sizes and governance models, giving us unmatched understanding of the roles, responsibilities, skills and processes required to succeed.
Services include:
- Internal capability assessment and gap analysis
- Process mapping and workflow optimization
We help marketers turn data, technology, and AI into competitive advantage. From martech stack design to AI strategy, we work with our clients to ensure investments in data, tech, and AI deliver real business outcomes — not complexity.
Services include:
- Data strategy development
- Data governance and compliance frameworks
- Martech stack evaluation and optimization
- Platform and partner review
- Generative AI effectiveness audits
- AI platform and partner evaluation

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News
mediasense Rebrands to Meet the Moment: Building Towards Unified Marketing Intelligence
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News
mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for Clients
Chris Banschbach joins mediasense as CTIO to lead the evolution of its approach to data-driven marketing intelligence.
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News
Creativity vs the Machine – Trends from Cannes Lions 2025
At Cannes Lions 2025, conversations focused on how marketers are working with technology. Amidst fragmentation and the rise of AI, they’re using tech to solve creative challenges and creativity to navigate a shifting technological landscape.