Organization
Future-fit structure and operations
At mediasense, we help marketers design resilient organizations, build capabilities and embed frameworks that drive agility, self-sufficiency and growth. From team structure to capabilities and operations, we ensure marketing operates as a strategic engine of the business.
We design marketing organizations that are agile, effective, and aligned to business strategy. Whether you’re restructuring teams, building in-house capabilities, or developing new operating models, we make sure your organization is future-ready.
Services include:
- Transformation strategy
- Organizational design and optimization
- In-housing development
- Operating model design
Our recommendations are based on intimate knowledge of how marketing teams should be structured to effectively navigate a constantly evolving marketing ecosystem. We collaborate daily with organizations of all sizes and governance models, giving us unmatched understanding of the roles, responsibilities, skills and processes required to succeed.
Services include:
- Internal capability assessment and gap analysis
- Process mapping and workflow optimization
We help marketers turn data, technology, and AI into competitive advantage. From martech stack design to AI strategy, we work with our clients to ensure investments in data, tech, and AI deliver real business outcomes — not complexity.
Services include:
- Data strategy development
- Data governance and compliance frameworks
- Martech stack evaluation and optimization
- Platform and partner review
- Generative AI effectiveness audits
- AI platform and partner evaluation
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Our latest thinking
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Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.
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News
Optimizing Creative Agency Procurement in a Transformed Landscape
Creative agency procurement is evolving as AI accelerates production, strains talent, and fragments channels, forcing brands to buy strategic, human-led creativity and ecosystem thinking, not just assets.
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News
Neurodiversity at mediasense
mediasense has recently supported the launch of a neurodivergent employee network. Serena, Anshul and Eduardo – founders of the support group – share why they founded NDsense, and how they think the marketing industry can play its part.