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09 Marketing Procurement Trends 2024
05 September 2025
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Insights
Discipline Is the New Disruptor in APAC’s Marketing Future
mediasense's Shufen Goh explores why discipline, brand authority, and human-led decision-making will define APAC marketing success heading into 2026.
News
Optimizing Creative Agency Procurement in a Transformed Landscape
Creative agency procurement is evolving as AI accelerates production, strains talent, and fragments channels, forcing brands to buy strategic, human-led creativity and ecosystem thinking, not just assets.
News
Neurodiversity at mediasense
mediasense has recently supported the launch of a neurodivergent employee network. Serena, Anshul and Eduardo – founders of the support group – share why they founded NDsense, and how they think the marketing industry can play its part.