Reports
Category:
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Managing Volatility in Social Media Marketing
mediasense’s latest report unpacks the challenges of managing volatility in social media marketing, offering a roadmap to resilience through regulatory insight, diversified strategies, and influencer excellence.
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Audience Extension Networks – A Guide for Advertisers
Audience Extension Networks expand reach but carry brand safety and fraud risks. mediasense’s guide helps advertisers understand, audit, and manage AENs effectively for safer, more transparent programmatic media buying.
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Leveraging Your Influencer Mix
This report guides the review of different types of influencers, where they deliver the greatest impact, and key principles to help marketers build the right mix for maximum campaign effectiveness.
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The Path to CPG Performance
Using insights from 15 CPG industry leaders, we uncover how top CPG brands are navigating price sensitivity in 2024 through volume growth, brand-building, and marketing innovation.
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Media 2025 Wave Six
mediasense's sixth and latest wave of Media 2025 research finds the media and advertising landscape in the ‘next phase of its evolution’ as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation.
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Media Agency Transition – Navigating the Complexity
Media agency transitions are complex and high-risk. mediasense’s guide outlines clear roles, risk management strategies, and practical onboarding tips to help advertisers ensure a smooth, efficient, and disruption-free handover.
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Marketing Procurement Trends 2024
The Marketing Procurement Trends 2024 report explores the evolving priorities of marketing procurement teams as they balance agility and cost optimization in a year defined by change.
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e-Commerce Enablers
The report explores the emergence of e-commerce enablers in APAC, highlighting their critical role in the marketing landscape, their capabilities and maturity, and how brands can effectively collaborate with them to achieve business goals.
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Pitch Smart – Global Media Agency Study on Improving Pitch Practices
mediasense’s pitch management guide outlines key stages—planning, alignment, RFPs, and collaboration—to help advertisers run effective pitches and build stronger agency partnerships.
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Proprietary Media – Best Practice for Advertisers
Proprietary media is reshaping agency trading. Our guide explains its benefits, essential contract safeguards, and future trends - helping advertisers engage with confidence and transparency in this evolving media model.
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Pitch Management – Key Stages for Success
mediasense’s pitch management guide outlines key stages - planning, alignment, RFPs, and collaboration - to help advertisers run effective pitches and build stronger agency partnerships.
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Global Creative Hotshops
This report explores how creator integration, shared accountability, and AI-powered expertise can help brands maximize creative hotshops’ potential and thrive in a shifting market.
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AI in Creative Production
This guide examines AI’s evolving role in creative marketing, highlighting key challenges and opportunities, with practical insights and case studies to guide strategic adoption.