Ecosystem

The most effective partners and platforms

We help marketers identify the right partners, build the right models, and unlock stronger, more sustainable partnerships. Our expertise spans every stage of the partner lifecycle — designing operating models, selecting agencies and platforms, and optimizing relationships for sustainable growth.

We navigate marketers through the complexity of today’s partner landscape. From global agency networks to specialist shops and platform providers, we ensure marketers receive the right mix of talent and technology to match their business needs.

Services include:

Agency ecosystem mapping
Agency pitch management
Platform and martech partner evaluation
Benchmarking and contract negotiation
Relationship and capability building

A strong agency model creates clarity, accountability and alignment to the internal marketing organization. We design and implement agency models that align to your strategy, whether that means consolidating relationships, building in-house capabilities, or creating hybrid models that flex to marketers’ individual needs.

Services include:

Agency model development
In-housing and hybrid model design
Compensation and remuneration frameworks

Client-agency partnerships only deliver value when they perform. We provide governance, measurement, and optimization to ensure your partners deliver against agreed KPIs, while establishing robust visibility and confidence in outcomes.

Services include: