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17 August 2017
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News
The Quiet Reinvention of Affiliate Marketing
Affiliate marketing is no longer confined to a specialist channel. Wong Jing Ying explores how affiliate has expanded across creators, retail media and commerce, and why organisational silos are holding brands back.
Insights
Gaining Clarity on Retail Media Ownership & Budgets
Retail media's next challenge isn't media, it's governance. As investment grows, brands need clearer ownership, accountability and decision rights to unlock value.
Insights
The Challenges of Retail Media’s Evolution
Retail media is no longer just a trade marketing concern. Leo Oliveira explores how the channel has evolved, why many brands remain constrained by outdated structures, and what marketers can do to realise its full value.