Media Audit

Maximising value from media investment

Marketing leaders are under increasing pressure to demonstrate that media investments are delivering measurable value. As media ecosystems become more complex, it becomes harder to understand where money flows, whether commitments are being met and how performance compares to the wider market.

Mediasense provides independent media audits that give marketers confidence that media investments are working as intended, delivering value and meeting agreed standards across paid, owned and earned channels.

What we do

1. Investment Transparency

Provide clear visibility into how media budgets are allocated, managed and activated across agencies, platforms and partners.

2. Commercial Accountability

Validate that contractual commitments, pricing arrangements and agreed ways of working are being consistently applied.

3. Quality & Compliance Review

Assess whether campaigns are delivered according to approved plans and industry best practice standards

4. Cost & Value Analysis

Examine media pricing, fees and delivery outcomes to identify inefficiencies and value recovery opportunities.

5. Market Benchmarking

Compare performance, costs and commercial arrangements against industry norms and peer organisations.

6. Actionable Recommendations

Deliver practical guidance to strengthen governance, improve efficiency and maximise the value of media investment.

Organizations need greater transparency into media costs, agency performance, platform effectiveness and delivery quality than ever before.

Common questions we help clients answer include:

Are we receiving the value agreed in our agency contracts?
Are inflation mitigation measures being applied appropriately?
Is media delivery aligned to approved plans?
How do our costs compare to the wider market?
Are placements appearing where they should?
Are quality standards being maintained across channels?
Where are opportunities to recover value or improve efficiency?

Capture: Data is collected through standardized request templates developed to accommodate market-specific requirements while ensuring consistent reporting across all media channels.

Validate: Automated integrity checks identify discrepancies, anomalies and potential sources of value leakage. Findings are reviewed through structured validation processes with agencies and stakeholders.

Analyze: Granular analysis evaluates costs, quality, delivery and compliance performance against commitments, media plans and market benchmarks.

Review: Insights are delivered through executive reporting and interactive dashboards, providing clear visibility into performance, risks and opportunities for value recovery.

Independent visibility into media investment performance
Greater transparency across agency and media partner activity
Validation of contractual commitments and compliance
Benchmarking against industry standards
Identification of value recovery opportunities
Stronger commercial accountability
Better-informed investment decisions
Increased confidence in media governance

Why mediasense

Independent advice. Deep experience. Better decisions.

Media auditing has traditionally focused on identifying discrepancies. mediasense believe the bigger question is whether media investment is creating the value it was intended to create.

Our audits are informed by deep expertise across media operations, agency management, commercial models, governance and marketing effectiveness. We understand not only how media is bought, but how investment decisions are made, managed and measured within modern marketing organizations.

As an independent advisor, we provide objective assessments free from agency, platform or trading incentives.

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